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What are the biggest mistakes new founders make when they start a business?



It’s incredibly easy to get involved in a business for the wrong reasons.
What are the biggest mistakes new founders make when they start a business?
In John D. Rockefeller’s words:
“A friendship founded on business is better than a business founded on friendship.”

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Over the years I’ve learned NOT to jump into business ventures with friends.
Handling business and friendship is very complex and very commonly people end up damaging their relationship AND the business.
Don’t mix friendships and business — achieving success demands very mature individuals, something many friends underestimate.

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